Wrinkles away!

As we age we are continually improving in many ways, but we may find that our external appearance does not truly reflect how good we feel on the inside.

We all want to look in the mirror and see fresh, hydrated, youthful looking skin. However, lifestyle and dietary factors alongside the natural aging process can cause our skin to become dehydrated and appear dull, wrinkled, saggy and rough.

Luckily there are measures we can take to ensure we shine from the inside out. It starts with the ‘good fats’ otherwise known as long chain polyunsaturated fatty acids (LCPs) which deserve their lengthy title!

Every skin cell is surrounded by a phospholipid membrane made up of these LCPs. Fatty acids act as building blocks in the cell membrane, stabilising it and reducing moisture loss. By creating a healthy barrier, LCPs also provide the cell membrane with flexibility and suppleness.

In addition, LCPs are used to make hormone like substances called prostaglandins which control sebum production and can reduce inflammation in the skin. We can give these LCPs a big thank-you for radiant, hydrated looking skin.

One of these superstar LCPs is gamma-linolenic acid (GLA). Research has shown that the GLA content in Efamol® Evening Primrose Oil helps improve moisture content and retention, elasticity, firmness, strength and smoothness1. These improvements tighten the skin, reduce wrinkles and dryness and give a more youthful glow.

GLA can be manufactured in the body from the omega-6 fatty acid, linoleic acid (LA) which is present in our diet from vegetable oils. But this conversion process is not always as efficient as it could be, especially where there is a deficiency in essential fatty acids or micronutrients. An excess of trans fatty acids in the diet (margarines, fast foods, baked goods) can also reduce conversion.

Taking GLA alongside a balanced diet ensures the body has the building blocks it needs for healthy skin.

As we know, the skin is also a major detoxification organ for our body. Regular exercise, consuming enough water and avoiding dehydrating substances such as tea and coffee, smoking, alcohol, high sodium and high sugar containing foods assists water retention and helps to cleanse the skin, enhancing your natural glow.

If your lifestyle or diet has left your skin looking less gorgeous than it could be, try Efamol® Evening Primrose Oil and fall in love with your reflection.

Efamol has been researched for over 30 years and provides the highest level of GLA, 33% more than other brands. Make sure you choose Efamol so you know you are buying a product that will make a difference, as your skin deserves the best quality nutrients available.